Beit Radical
These two branding projects were created for Beit Radical,
focusing on events that explore consumer culture, food systems, and the power structures that shape everyday life in Israel.
The first project, “The Politics of Food”, accompanied the launch of Dr. Ori Meir Chizik’s book about repairing the Israeli food system.
The second, “The Consumer Revolt Guide”, broadened the discussion to smarter, more conscious everyday consumer choices.
Both identities combine familiar aesthetics from Israeli consumer culture with a bold, protest-driven visual language to create clear, engaging messages that spark critical thinking.
focusing on events that explore consumer culture, food systems, and the power structures that shape everyday life in Israel.
The first project, “The Politics of Food”, accompanied the launch of Dr. Ori Meir Chizik’s book about repairing the Israeli food system.
The second, “The Consumer Revolt Guide”, broadened the discussion to smarter, more conscious everyday consumer choices.
Both identities combine familiar aesthetics from Israeli consumer culture with a bold, protest-driven visual language to create clear, engaging messages that spark critical thinking.
